Leeda is one of the UK's best-known manufacturers and distributors of fishing tackle, and owns the Wychwood and MAP brands. Leeda also distributes many market-leading brands, such as Mustad, Petzl, MEPPS and Maxima.

Based in Milton Keynes, it has extensive resources to develop market-leading products across all angling disciplines, to provide a comprehensive and broad product portfolio for all specialist retailers.