*icetackle is back for 2024!

Wednesday 15th November 2023 General

The dates for our popular Spring product launch, *iceTackle, are out!


Running March 17th and 18th, the event will once again be our main product launch platform to showcase brands such as MAP, Wychwood and other brands from its extensive product portfolio. For the first time, the event will cover a Sunday, a move that allows trade visitors to attend without closing their businesses.


In a change to pre-Covid events, the show will now be held at Leeda/Madison HQ in Milton Keynes, and will act primarily as a new product showcase where attendees can be guided through the whole process of how the products have gone from concept and development, with product demonstrations from the brand team and brand ambassadors. It will be just angling products on display, a move away from our sharde show with sister company, Madison.


The event website – www.icetackle.co.uk – is open shortly for registration. This will also be the main hub for all digital assets and news that can help retailers to prepare their marketing channels with new product information..


“It’s been a long time since we’ve ran a trade-only product launch so *icetackle 2024 is exciting for everyone involved,” Leeda marketing manager, Pat MacInnes, explains. “We’re aiming for a more intimate showcase of new products, to really educate and engage with customers about not only the benefits of every new product, but also explain deeper the direction of the brands and how we design and manufacture.